Marketing manager

Job Description:

A newly started business specialising in American produced wine is seeking a Marketing Manager to build the business and brand. You don’t need to know the wine industry, but you must love wine, especially American wine. America is the worlds 4th largest producer of wine and a driving force in organic and biodynamic wines, but is greatly underrepresented here in the UK. The focus is on lesser-known producers and they pride themselves in their knowledge and expertise without a stuffy air. Understanding the product is central to the business, and credibility is a top priority.

Marketing is key to the growth strategy. As marketing manager, you will be critical in developing the brand identity, including their social media and ecommerce presence. You will be vital to the team, reporting directly to the co-founders. We are looking for skills over experience and therefore welcome applications from a widespread pool of backgrounds, professions, and jobs. As they are a very small team you will need to be proactive, creative and above all PASSIONATE. Solid experience of automation tools, computer science principles, and data structures will help you stand out. Your job will be to manage the voice and tone of the brand, both in shop, on the website and through events. While an existing wine knowledge would be ideal, ultimately all you need is a love for wine. You will participate in the monthly in-house training, supporting your knowledge of the product and the wider drinks industry.

Responsibilities
Drive the growth of the customer base and wine subscription membership
Continue to establish the brand identity and tone of voice
Help build and maintain the company’s marketing strategy
Be a gatekeeper for all content that goes onto websites and social media
Create marketing material, such as ads, email communications and offers.
Support the creation of podcasts to go alongside the subscriptions
Commission, edit and publish freelance content
Write supporting micro-copy (headlines, standfirsts, related links, etc.)
Responsibility for the SEO and paid-search strategy.
Regularly audit and edit existing content to ensure SEO best practice
Maintaining the website & product database
Write a monthly newsletter/email
Devise new ad campaigns
Measure the success of content performance and review content regularly.
Ensuring the team stays up-to-date on the latest trends and updates in the digital
marketing landscape

Requirements
Digitally minded and a passion for the data side of web editing, including closely
monitoring and interpreting performance and trends.
Social media conscious – staying up-to-date with all the trends.
Highly creative: full of ideas and with a ‘think-outside-the-box’ approach.
Goal orientated.
Strong communication skills (written and oral).
Enthusiasm, energy and determination to achieve results.
Technically proficient – able to learn new tools and platforms quickly.
Ability to make strategic, commercial decisions.
A keen interest in the wine industry.
Charlotte James Associates is acting as an Employment Agency in relation to this vacancy.